I believe the vast amount of money for these fights is generated primarily from your typical pay per view type deals. So advertising is key. Get it out there to the masses so they all tune in!Looks like Floyd Mayweather fought someone else in yet another exhibition match in Dubai.I can imagine the payday.
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Same here,I've heard nothing about and was totally unaware of the fight before seeing mention of the results earlier today.....so much for advertising and promotion.I believe the vast amount of money for these fights is generated primarily from your typical pay per view type deals. So advertising is key. Get it out there to the masses so they all tune in!
However, I can honestly say I have heard absolutely nothing about this fight, until your post!! Usually fights like these are all over the media months in advance to conjure up the interest needed to make it pay.
Either it's been advertised to hell, and i've missed every little bit, or this fight hasn't been advertised that much and they're relying on other streams of money??? Strange.
R.I.P.
.....sure didnt,Mills was tough.R.I.P.
Was a favorite ref of mine didn’t take crap from no fighter.