Your taking this too personally.I do not believe, no matter that the individual stating it is the chemist making the product /and its CEO, that the move to "dumb down" the label was a result of the decreasing intelligence of the population. This argument is a fallacy.
Our younger generation is, in all developed nations, far more educated than the young of the 19th and 20th centuries. Education, both in Analytical/Quantitative and reading/Writing Literacy has increased exponentially throughout-- especially with the opening up of equal opportunity to higher education for minorities through the 1960's and 70's.
The younger generations in developed countries are some of the most educated, across time, in the world.
This 95% cannot be explained away as dumb. That is too simplistic and generalized.