I think that the confusion on this topic comes from the different ways that people assess beauty ("more colorful") and other positive attributes of aquarium fish.
Wild fish certainly look most authentic to what you'd actually find in the wild (duh!). That might not necessarily make them good aquarium inhabitants. Not all wild fish are the largest, healthiest, or most colorful examples of their species. In the wild, in fact, being large, bold and colorful can have some distinct disadvantages...and being small, flighty and sand colored can have some distinct advantages.
But most people would call small, flighty sand colored fish "poor examples" of their species, although they might be the fish that are best evolved for their wild habitat. In other words, many wild fish don't necessarily have the attributes that most aquarists value.
The wild fish that are collected generally have the characteristics that are most appealing to aquarists... and the F1 fish that result from breeding them reinforces these favorable characteristics (color, size, etc.). The F1 fish also have the benefits of a happy life of lots of food, clean water and not having internal parasites, damage from wild survival, collection, etc, etc.
Line breeding continues the process of selecting and reinforcing the prominance of characteristics that aquarists value. Over time you get a fish that is more brightly colored, bigger, longer finned, etc. than their wild ancestors: a fish that most people would call an "excellent example" of the species... albeit one that differs markedly from a particular native population.