Well to be perfectly honest reverse this
is a touchy subject for me.
And if it appears at times that I am on a crusade of sorts, it's because I am. A crusade that started 30+ years ago, when the pet food industry as a whole needed to be taken to task. Not just fish food manufacturers, but ALL pet food manufacturers. (dog, cat, fish, etc)
I've simply never been one to sit back & accept the fact that certain foods are loaded with low cost fillers, as though a dog is genetically hard wired to consume 5 different variants of corn. (which when combined in many cases make up the
main ingredient of the food)
All of the slick marketing & pretty labels in the world won't change that fact.
Today the buzz words in the dog food industry are natural, and organic, with many formulas containing botanicals, probiotics, prebiotics, and exotic protein sources such as venison, duck, beaver, etc. 30 years ago you would have been hard pressed to find more than a couple of formulas containing lamb meat. I welcome these advances with open arms!
This isn't about me taking pleasure in beating up on the competition, it's about me hoping that with enough consumer knowledge, and public pressure (as in consumer demand) that one day ALL pet food manufacturers will be forced to become more accountable, and will eventually clean up their act. Which in the end is in everyone's best interest, no matter what formula or brand they use, or what type of pet they are feeding.
From a sales angle, I'd be better off burning a small candle, and sitting back & enjoying the ride. If you think about this purely from a sales perspective, it's probably not overly business smart for me to be constantly educating the competition, or their customer base.
But this has never been just about business for me.
I personally find it offensive when a fish food manufacturer promotes their abstinence from using low grade fillers of any kind, only to find that every one of their formulas contains
soybean meal. Or they market their product as being a
Krill formula, when in reality krill is listed as the 6th ingredient by dry weight, with more
wheat & soybean meal in the food, than krill. Or those that promote formulas for carnivorous species, only to find large inclusion rates of starch, which carnivores have great difficulty assimilating. Or state that their product is
high in stabilized vitamin C, with their reasoning being to help build immunity towards disease, and reduce stress, only to find that the vitamin C content is below what most generic farm feeds contain. (which is typically 150-200 mg/kg)
These types of sales tactics piss me off every bit as much as if I saw a used car salesman taking advantage of a single mom's ignorance of cars. And that's not to say that all used car salesman would do such a thing, so please no hate mail.
Unfortunately
doing the right thing tends to cut into the bottom line, and many manufacturers are obviously too busy watching their bottom line, instead of applying the science, raw ingredients, and processing methods that are currently available.
And yes, a little transparency is indeed good for the soul.
Happy Thanksgiving to you & yours.